Empower Your Sales Team to Close More - With Less Chaos
ABSS CRM centralises your leads, campaigns, quotations, and customer orders in one platform. QR capture at trade shows, state-wise sales insights, and real-time Books sync - built for Indian SME sales teams.
Core Modules
Everything Your Sales Team Needs in One Place
Eight interconnected modules - from lead capture to payment tracking. Click any module to explore what it does.
Your entire sales operation on one screen. Live pipeline value, lead counts by stage, today's follow-up list, and top performers - all updated in real time.
Key Capabilities
QR Lead Capture
Never Lose a Lead at a Trade Show Again
From visitor scanning your QR code to a qualified lead in your CRM - in under 60 seconds. No paper forms. No manual entry. No excuses.
At the Trade Show
Print your ABSS QR code on a standee or brochure. Visitor scans with any camera app - no install needed.
Visitor Fills Form
A mobile-optimised lead form opens instantly. Name, phone, business type, requirement - takes 30 seconds.
Lead Auto-Created
The lead appears in your CRM immediately. Tagged with the campaign, event name, date, and your sales rep's territory.
Assigned to a Rep
The lead is assigned to the right sales rep by territory or category, and the rep gets an in-app notification.
Follow-Up Queued
A follow-up task is auto-created for the assigned rep - with a deadline. Nothing falls through the cracks.
Quote → Order
If interested, the rep generates a quotation in CRM. Customer approves - it becomes a Sales Order in Books.
Sales Pipeline
See Exactly Where Every Deal Stands
ABSS CRM shows your sales funnel in real time, built on the lead stages you define. See how many leads move from one stage to the next, spot where deals get stuck, and fix the bottleneck - not the symptom. The funnel below is an example.
New Leads
All incoming leads from QR, web forms, manual entry, campaigns
Geographic Intelligence
India Has 28 States. Your CRM Should Know Them All.
ABSS CRM is built for businesses that sell across Indian geographies. Territory management, region-wise pipeline, and location-based lead routing - all without a spreadsheet.
State-wise Lead Assignment
Give every state or city a clear owner. Assign leads to the rep who covers that region, so no enquiry sits unattended.
State-wise Reports
See leads and expo results broken down by state. Know where interest is strongest and where your team needs more coverage.
Area Performance Ranking
Compare sales performance across regions. Identify where your product sells fastest and where your team needs more coverage.
Campaign Targeting by Region
Launch campaigns targeting specific geographies. QR lead forms capture location automatically - no manual tagging.
Typical Territory Setup for Indian SMEs
Data Flow - CRM to Books
CRM + Books Integration
One Sale. Zero Double Entry.
When your sales rep converts a quote to a Sales Order in CRM, ABSS Books automatically creates the corresponding record. Your accounts team never needs to wait for a WhatsApp message or an Excel file.
Customer Stories
What Indian SMEs Say About ABSS CRM
“PCB manufacturing means tracking every component that goes into a board. With ABSS, our production orders consume raw materials automatically, stock stays accurate, and finished boards are ready to invoice with E-Invoice in the same system. Sales enquiries come in through CRM and flow straight into Books.”
“Making stabilizers means buying a lot of components from many vendors and storing them across different warehouses. ABSS Books gives us the full purchase cycle, from PO to goods receipt to bill, and we can see exactly what stock is in which warehouse at any time. With CRM on the sales side, everything stays in one system.”
“Our sales team makes a lot of calls every day, and before ABSS we had no clear picture of who was following up with whom. Now every call is logged against the lead in ABSS CRM, so we can see each salesperson's activity and how many of their leads turn into orders. The orders then flow straight into Books.”